Mediobanca targets retail investors in bond sale 
Mediobanca, the Italian investment bank, is taking a novel approach to raising funds by attempting to use its reputation as a nexus of financial power in Italy to sell bonds directly to retail investors.
In online and newspaper advertisements this weekend, the investment bank, which is headquartered next to Milan’s La Scala opera house and often also considered a national institution, will offer Italian retail investors the opportunity to buy a maximum of €1bn ($1.3bn) worth of euro and dollar-denominated Mediobanca bonds.
The offer comes as other Italian companies seek to benefit from patriotism. Typically, Italian retail investors have been vital supporters of state-owned enterprises or those perceived to be part of the nation’s fabric.
alebonco (1 anno e 5 mesi fa) 
